Creative Copywriting & Content Marketing
Specializing in healthcare, medical and lifestyle communications
- Branding (positioning, messaging, strategy)
- Content development
- Consulting and editorial direction
- Copywriting
- Medical writing
- Blog development, launch and management
- Editing
- Marketing campaigns and collateral
- Annual reports
- Articles (national magazines, journals, white papers)
- Brochures
- Corporate communications
- Newsletters
- Video scripts
- Websites and social media
What i do
Healthcare companies
copywriting, feature writing, branding and positioning
Healthcare Providers
health and medical writing and editing
Academia
content development, marketing strategy
Lifestyle & Wellness
writing for print and web publishers
Corporate
print and web writing, marketing, advertising
Branding
strategy, positioning, integration, writing
SERVICES
Content Development
Research, organize and write materials tailored for a variety of audiences, including industry, physicians, researchers and patient families
Medical Writing
Write abstracts of journal articles, in-depth disease descriptions; compose articles from interviews with specialists; conceptualize and write video scripts
Copywriting
Produce content for online media and print materials, including internal communications, newsletters, annual reports and websites
Consulting and Editorial Direction
Provide insight and strategic direction regarding health-focused communications, branding and messaging
Branding
Positioning, creative direction, messaging, copywriting across platforms and media
Editing
Review and improve existing or soon-to-be-published content with a highly trained eye and attention to detail, tone and intent
Marketing Campaigns and Collateral
Develop ad campaigns, creative promotions, drip emails, print/web/radio ads, and online publicity through social media
Blog Development
Customize, launch and manage search-engine optimized blogs
PORTFOLIO
Below is a sampling of my healthcare and corporate work, along with articles. I have done quite a bit of branding and other proprietary work in the corporate and healthcare categories that I am happy to discuss.
clients
Lifestyle & Wellness
The Improper Bostonian magazine
Kripalu Center for Yoga & Health
about me
Erin Graham
I am a communications specialist whose work crosses a range of medical, scientific and creative projects. I focus on healthcare copywriting and content marketing and have a passion for coming up with language to tell a brand's story.
Most of my clients share my own professional (and personal) goal of helping people live informed, healthy lives. I appreciate being able to support this as a writer, whether by ghostwriting articles on policy or developing conceptual copy for healthcare providers and businesses, in all areas of B2B and consumer communications.
I have also developed academic content for many universities and served as Editor and Managing Editor of several magazines, writing about subjects as wide-ranging as urban planning, cultural trends, scientific discoveries, food (a favorite topic) and fashion. I work out of Western Massachusetts.
